Jeremy Hunt, Shadow Culture Secretary, was be
joined by Professor Robin Mansell from LSE and media entrepreneur Peter Bazalgette in a panel discussion about the
future of Digital Britain.
This event was kindly sponsored by Mandate Communications. www.yourmandate.com
Jeremy
Hunt MP came out of a Shadow Cabinet meeting to tell a Polis audience how he
would be responding to the Queen Speech if it included a Digital Communications
Bill. His talk was remarkably open and direct for someone who might be merely
months away from a seat at the real Cabinet table.
It
said he is prepared to make tough choices and that he does have a guiding
principle but inevitably there is a lot of detail to be filled in.
Take
the idea of universal access to high-speed broadband. He was clear that the
important thing was to get high speed lines working in the urban areas where
the creative industries are largely located as well as the main mass of the
population. There’s no point, he said, spending millions on wiring up a remote
village if it detracts from investing in the core centres.
Hunt’s
guiding principle was to avoid regulation. This is not the same as the
free-market economics of the 1980s. So he recognises the role of regulating for
intellectual property, for example. But generally, he wants to remove obstacles
such as ownership rules that prevent business converging in parallel with the
technology.
Nor
does he want to get rid of quangos such as Ofcom. As he recognised, Ofcom
probably has more research expertise than Whitehall. But he does want its role
reduced to oversight while Ministers take the lead on policy.
And
that lead will include forcing companies like BT to open up their ‘digital
ducts’ for competitors to use to pipe their product to the public, too.
Some
of his ideas are more speculative? Will local TV really take off in the UK in
the way it has in the US? Will the affiliate system work for Birmingham West
Midlands as well as it does for Birmingham Alabama?
Sacha
Deshmukh from Mandate Communications was the nearest to a digital visionary on
the panel. He pointed out just how far Britain is behind countries like Korea
where a superfast broadband economy with proper infrastructure is a reality
now.
As
he pointed out, that creates the market for digital content to boom. It also
facilitates the public themselves to work alongside the professionals to create
content and participate in the digital market.
Peter
Bazalgette was also concerned about where the investment for content rather
than infrastructure was going to come from. He showed how spending on new
material is dropping in the UK amongst the digital industries and the
danger is that we will fall behind in what is now an entirely global market.
But
it was left to Prof. Robin Mansell from LSE Media and Communications to remind
the panel and the politician about the people who pay in the end. What about
the digital citizen as well as the digital consumer? How are we going to
provide the public with the creative skills and access to make sure that
everyone can benefit from the opportunities on offer?
Next
year Polis will be launching a series of seminars on digital communications -
get it touch with us if you want to be part of it via
This
report is by Polis Director, Charlie Beckett.